Aylmer Hull Gatineau (Ottawa region valley / Outaouais)

Votre Inscription a expiré recentemment? Did Your Listing Expire Recently?



Did Your Listing Expire Recently?

Why Your Home Did Not Sell and What to do About it.

If your home has just come off the market and hasn't sold, don't be discouraged. If you still want to sell your property, let me help you get it right this time! My name is Michael Lederman and I am a REALTOR at Royal LePage Vallee de l'Outaouais. I specialize in helping people sell their homes and help those whose listings expired off the market. I have developed a system to get your house sold as quickly and profitably as possible.

Q: Where should you begin?

Begin by making a commitment to do what it takes to market your house to get it sold. With the right system, your home sale is still within reach.

Q: Why didn't your home sell?

Review your previous selling plan and you'll discover; that an expired listing usually reflects a problem in one or more of these three major areas:

1. Pricing

2. Condition of Your Home

3. Marketing

Let's examine each of these areas:

PRICING - Did price work for or against you?

The "right" price depends on market conditions, competition and the condition of your home. Pricing it too high is as dangerous as pricing it too low. If your home doesn't compare favorably with others in the price range you've set, you won't be taken seriously by prospects or agents.

You'll get the facts when you see the statistics!

To help you to establish a realistic selling price for your home, I will provide you with a current up-to-date CMA - Competitive Market Analysis to give you a review of comparable homes recently sold or currently for sale, an idea of how long other homes have been listed, in order to calculate an average time in which a home can sell in today's market, a review of homes whose listings have expired, to understand what issues were at play.

Note: There is no mention of how much you paid for your home or its improvements. Like any other investment, market value is determined by what a willing buyer will pay and a willing seller will accept at this time.


Is your house someone else's idea of a dream home? When buyers enter are they inspired? Do they think, "I love this house!" Remember, the decision to buy a home is based on emotion, not logic.

A house in move-in condition invites a sale. You need to consider: fixing all the little squeaks and cracks, keeping it clean for all showings, making it uncluttered, brightening it up, how does your home show from the street? Concentrate on the outside and curb appeal.

Plus - Consider taking care of major items, such having your home painted. Adjusting the price as an inducement to your prospective buyers, so they can have the house painted, is not the same as having done it for them now. The prospective buyers would be trying to imagine what that new paint job will look like, they may also be discounting the price even further because of the less-than-perfect look of those walls.

Remember....A house that presents well, sells for the best price because it outshines the competition. I can show you what you need to do to prepare youir home to sell. Call me for a free, no-obligastion preview.

MARKETING - Marketing Your Home To Sell!

In this day and age, the home buyer is internet-savvy and has done major research on the available homes. They have already spoken with a lender and have a firm range they're looking to buy in.

Statistics indicate that 74% of these buyers are using the Internet to find their home and 90% are using an agent. They frequently view major real estate websites, and they skip homes without photos or home virtual tours.

Your home, with photos, should be everywhere they're searching in order to reach the largest pool of buyers possible.

Traditional marketing methods fused with innovative new approaches are getting more homes sold quicker and for top dollar.

Here is a summary of my home Selling System:

Traditional Marketing

+ Streaming Video Virtual Tour & Slideshow

+ Individual Web Site - View sample web site

+ Internet Exposure On PARTNERING Web Sites

+ Royal LePage Market Presence and Network

= Michael Lederman's Home Selling System

So what do you do next? Click here




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